Montgomery Plaza Fort Worth

Title

Montgomery Plaza Fort Worth

Artist

Jonathan Davison

Medium

Photograph - Digital Photograph

Description

In 1928, Montgomery Ward located its regional retail and mail order warehouse to West 7th Street, just across the Trinity River from Downtown Fort Worth. This was one of nine regional centers constructed in the U.S. between 1926 and 1929. The building was constructed in 1928 by Thos. S. Byrne, Ltd. as a major regional retail and mail order warehouse for the retail company Montgomery Ward. The building originally allowed for trains to come in between its two towers to be unloaded. The original front façade finished the creation of an eight-story U-shaped structure.

Construction consisted of reinforced concrete with 20’ centered columns throughout. In some areas, wing additions were built only two or three stories high but designed to have five more floors added at a future date. This massive construction survived flood waters that reached its second floor in 1949 and the 2000 Fort Worth Tornado. In 2001 Montgomery Ward went out of business and closed down the warehouse thus leaving the property vacant. Kimco purchased the property and with Weber & Co, demolished the distribution center that was constructed in the 1960s to the rear of the warehouse to make way for a Super Target and other anchors. Redevelopment began in 2004 and the name Montgomery Plaza was given to the development. The original mission revival warehouse character of the Montgomery Ward building was preserved during an extensive renovation. A six story hole was carved out through the center front façade of the original store creating Montgomery Plaza’s distinctive M-shaped profile and opening up an 80-foot brick-paved promenade with outdoor dining and shopping which has strings of incandescent light bulbs above and vehicle parking to the sides. The 8 story warehouse now contains retail on the bottom floor with residential above. Floors three through eight were converted into 240 luxury condominiums with 47 different floor plans. The seventh and eighth floors and original connecting corridors remain above the new opening, to create a bridge between the two sides of the building. The Super Target opened in 2005 and the retail section of the bottom floor of the 1928 warehouse opened in 2006.[1]

The architectural approach for the new development focused on preserving the building’s Art Deco period roots. The unique exterior is balanced with an interior design that takes maximum advantage of ceiling heights up to 16 feet, enormous window areas and "industrial-grade" solidity of this unique building. The original contractor who built the building, Thos. S. Byrne, played a role in the redevelopment project by overseeing the interior finish-out of the residences. Montgomery Plaza features a unique outdoor resort-style rooftop amenity deck (the largest in Texas, at nearly one acre), featuring swimming and reflecting pools, cabanas and outdoor fire pits. Parking for the residences is integrated into a built in parking garage located inside the original warehouse building.

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May 28th, 2014

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